CIAM Continues to Draw Attention as Akamai Acquires Janrain

With growing consumer expectation around user experience and robust privacy for their information, customer identity has become critical for every enterprise. It is no longer just a feature of your digital properties, but it has significant impact on your brand value, customer retention, conversion rate, and overall revenue.

With SAP and Akamai investing over $500M in the CIAM space, the secret is out that CIAM is a massive market opportunity. CIAM touches almost every organization that serves customers digitally. Customer identity is no longer about a particular industry or company size or geography.

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